What is sasson jeans?

Sasson Jeans was a popular denim brand in the 1970s and 1980s, known for its high-quality jeans and trendy designs. The brand was founded by Israeli designer Elie Tahari and became well-known for its flattering cuts and unique embellishments. Sasson Jeans catered to a young, fashion-forward audience and became a favorite among celebrities and fashion influencers of the time.

The brand's signature styles included high-waisted jeans, embroidered denim, and acid-washed denim, all of which were popular trends during the era. Sasson Jeans also gained attention for its innovative marketing campaigns, which featured young, hip models showcasing the latest styles in vibrant, eye-catching advertisements.

Although Sasson Jeans reached the height of its popularity in the 1980s, the brand eventually fell out of favor as fashion trends shifted towards more minimalist and sleek designs. Today, Sasson Jeans remains a nostalgic favorite for those who remember the brand's iconic styles and timeless appeal.